The 2022 edition of the annual New Jersey Schools Public Relations Association (NJSPRA) School Communication Awards resulted in New Brunswick Public Schools receiving recognition in multiple categories. Specifically, the district placed second in the marketing, branding, and image category, and third in social media.
Marketing, branding, and image is a direct extension of the district’s motto, “To Prepare, Empower, and Inspire Lifelong Learners and Leaders.” Included in this effort is graphic content, apparel items, and strategic communication outreach.
The district’s comprehensive social media program utilizes a strategic focus in providing information to its more than 8,000 followers – who include students, parents, teachers, faculty, staff, and community members. Posts consist of information on school district events, motivational quotes, engaging questions, and much more.
“We certainly appreciate this recognition, since it acknowledges we’re succeeding at something we consider essential,” explains Dr. Aubrey Johnson, superintendent of New Brunswick Public Schools. “Our district’s ongoing communication program – which includes social media, branding, and multiple other efforts – is at the heart of our sharing of information with students, their families, and the community as a whole. We’re committed to transparency, and to cultivating a broad understanding of the educational process.”
For this 2022 competition, the NJSPRA received a total of 87 entries.
About New Brunswick Public Schools
The New Brunswick, NJ public school district consists of two high schools (New Brunswick High School and Health Sciences Technology High School), a middle school (New Brunswick Middle School) and nine elementary schools (Lincoln, Lincoln Annex, Livingston, Lord Stirling, McKinley, Redshaw, Roosevelt, Paul Robeson Community School for the Arts, and Woodrow Wilson schools). A comprehensive educational program for students in pre-kindergarten through twelfth grade serves a student population of more than 10,000. New Brunswick Public Schools participates in the P-TECH (Pathways in Technology Early College High School) public-private partnership, which provides select students an opportunity to simultaneously earn both a high school diploma and an associate degree in Engineering or an Engineering-related field.